Brands We Love | Baker Creative Insights

Brand Strategy

In this week’s episode of Brand-Led, we share a personal story from a recent trip to Broome and discuss the on and offline brand experience.

Brand Strategy

Brands We Love: Outdoor Voices

We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.

Brand Strategy

Brands We Love: Heaps Normal

Today’s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding— including their bold message about drinking.

Brand Strategy

Brands We Love: Scratch

This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.

Brand Strategy

Brands We Love: Ritual

There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.

Brand Experience

Brands We Love: Up

Today's brand we love is Up. We're looking at how this online bank has forged a path in a well-established industry.

Brand Experience

Brands We Love: Snowe Home

The masters of storytelling, Snowe uses their product descriptions, blog posts and photos to connect with their customers and drive home their values.

Brand Messaging

Brands We Love: 3 Brands Who’ve Mastered their Voice

In today’s Brands We Love we’re taking a look at 3 examples of brands whose distinctive voices have given them an enviable edge.

Brand Experience

Brands We Love: Bellhops

Bellhops' customer-focused brand begins with their online presence. Read on to uncover 3 of their messaging hacks you can try in your biz.

Brand Experience

Brands We Love: Aēsop

Aesop continue to stand out without following the industry giants. Here are 3 things we can learn from the masters of minimal.

Brand Experience

Brands We Love: Help Scout

From their personality rich copy, to their user-friendly website, Help Scout are a shining example of a customer-centric brand.

Brand Experience

Brands We Love: Go-To Skincare

With a distinctive brand voice and elevated customer experience, Go-To have managed to stand out in the competitive skincare market.

Brand Experience

Brands We Love: Warby Parker

We explore how Warby Parker earned the title of most innovative company, taking a look at 3 strategies that have earned them cult status.

Brand Experience

Brands We Love: Everlane

The best way to become a standout brand is to learn from those we love. Here, we examine why Everlane has had incredible success.

Brand Experience

Brands We Love: MeUndies

When asked, ‘how do you do it differently?’, MeUndies aren’t short of ways that their approach is breaking the mould.

Brand Experience

Brands We Love: Headspace

From their visuals to their brand voice, Headspace have found their place, their tribe and their style.

Brand Experience

Steal These: The 5 hacks Your Favourite Brands are Using to Build a Following

What makes people support a brand? Here’s what we can learn from some local and international cult brands.

BC Insider