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20 ways to offer incredible value in 2020

Stop creating content that flatlines. Give your audience something they really want. Here are 20 ideas you can swipe for high-value content.

Marketing
Your summer reading list
Want to glide into the new year with a plan for hitting all your most ambitious goals? You won't want to miss these juicy tips.
December 16, 2019
Branding
Brands We Love: Snowe Home
The masters of storytelling, Snowe uses their product descriptions, blog posts and photos to connect with their customers and drive home their values.
November 18, 2019
Branding
The failproof formula for crafting your brand story
You know that no brand is complete without an origin story. But how exactly do you write one? This 4 step formula will help you get your story down in 30.
November 4, 2019
Marketing
Why it’s time to ditch your newsletter
Is your newsletter call to action stifling your email list growth? Discover 3 simple fixes to elevate your email marketing game.
October 21, 2019
Business
How to sell when you hate sales
I used to hate selling. But, my mindset changed when I realised one simple truth. This is how to sell like the pros, even if you *think* you hate selling.
September 23, 2019
Branding
Brands We Love: 3 Brands Who’ve Mastered their Voice
In today’s Brands We Love we’re taking a look at 3 examples of brands whose distinctive voices have given them an enviable edge.
September 9, 2019
Branding
Why your brand needs to pick a fight
Just like your favourite books and movies, every great brand story has its own powerful villain too.
August 26, 2019
Marketing
Risky business: Customer beliefs that are derailing your sales
Why do customers pause instead of pulling the trigger? Uncover the customer beliefs stopping you from making more sales.
August 12, 2019
Marketing
What’s sticky and stands out?
Copy that is vague, diluted or cliche gets tossed aside like grapes on a cheese board. Make it like honeycomb on top of the brie wheel. Sticky & memorable.
July 29, 2019
Business
Why repetition trumps perfection
Many people think that big goals require grand gestures and massive action. But, it’s actually the small, consistent actions that make the biggest impact.
July 15, 2019

Website Planning

Online Course
Good copy isn’t written. It’s assembled.

Turn your website into your most profitable marketing asset, without the blank page crises, idea overwhelm or sleazy sales pitches.

Copywriting

Featured
What’s sticky and stands out?

Copy that is vague, diluted or cliche gets tossed aside like grapes on a cheese board. Make it like honeycomb on top of the brie wheel. Sticky & memorable.

Marketing
Your summer reading list
Want to glide into the new year with a plan for hitting all your most ambitious goals? You won't want to miss these juicy tips.
December 16, 2019
Branding
Brands We Love: Snowe Home
The masters of storytelling, Snowe uses their product descriptions, blog posts and photos to connect with their customers and drive home their values.
November 18, 2019
Branding
The failproof formula for crafting your brand story
You know that no brand is complete without an origin story. But how exactly do you write one? This 4 step formula will help you get your story down in 30.
November 4, 2019
Marketing
Why it’s time to ditch your newsletter
Is your newsletter call to action stifling your email list growth? Discover 3 simple fixes to elevate your email marketing game.
October 21, 2019
Branding
Brands We Love: 3 Brands Who’ve Mastered their Voice
In today’s Brands We Love we’re taking a look at 3 examples of brands whose distinctive voices have given them an enviable edge.
September 9, 2019
Branding
Why your brand needs to pick a fight
Just like your favourite books and movies, every great brand story has its own powerful villain too.
August 26, 2019
Marketing
Risky business: Customer beliefs that are derailing your sales
Why do customers pause instead of pulling the trigger? Uncover the customer beliefs stopping you from making more sales.
August 12, 2019
Business
9 ways supercharge the rest of your 2019
Whether you want to attract customers, increase pay, or free up time, here are 9 actionable ideas that will help you hit your 2019 goals.
July 1, 2019
Marketing
Why you need to get on board with the rule of one
There’s a simple rule you can follow to make all your marketing materials clear and persuasive. Here's how you can start using it today.
June 17, 2019
Marketing
Want people to pay attention? Do this.
Learn how to make your speeches, presentations, videos, social posts, blogs and web copy more engaging by leaving things unfinished.
June 3, 2019
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Stop winging it

Wondering how to explain how your business is different to the rest? Stop guessing and get our step-by-step brand strategy ebook and workbook.

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