Featured
Is your brand tapping into tension?
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.
Brands We Love: Up
Today's brand we love is Up. We're looking at how this online bank has forged a path in a well-established industry.
July 13, 2020
Give them something to believe in
This extra layer of meaning can help your customers understand how your brand can fit into their lives.
June 2, 2020
4 real-life lessons from our digital product launch
4 big lessons we learnt from our digital product launch, and how you can apply them to your next product, service, podcast, resource or website launch.
May 18, 2020
The power of the quick win
Turn your visitors and listeners into raving fans with a quick win strategy that will keep them wanting more.
May 4, 2020
Spare time? Enroll in these online courses for free
Thinking of levelling up your skillset? Enrol in one of these online courses from some of the world's top universities for free.
April 20, 2020
3 Types of Content You Need to Be Creating Right Now
Want to create a brand more bingeworthy than the Tiger King? You need to be using these 3 types of content in your strategy.
April 6, 2020
What To Do When Business is Slow
Let’s talk about how you can maintain momentum in a quieter season in your business to set yourself up for a profitable future.
March 23, 2020
4 free tools that will level-up your marketing game
Don't waste your time and money on the wrong marketing strategy. Get the real data you need to make smart choices with these free tools.
March 9, 2020
Why marketing is like dating (and how to get customers to swipe right)
Attracting your dream clients isn’t unlike attracting your dream partner. Here's how you can use your love life hacks to fill your calendar.
February 24, 2020
20 ways to offer incredible value in 2020
Stop creating content that flatlines. Give your audience something they really want. Here are 20 ideas you can swipe for high-value content.
January 27, 2020
Online Course
Good copy isn’t written. It’s assembled.
Turn your website into your most profitable marketing asset, without the blank page crises, idea overwhelm or sleazy sales pitches.
Featured
What’s sticky and stands out?
Copy that is vague, diluted or cliche gets tossed aside like grapes on a cheese board. Make it like honeycomb on top of the brie wheel. Sticky & memorable.
Spare time? Enroll in these online courses for free
Thinking of levelling up your skillset? Enrol in one of these online courses from some of the world's top universities for free.
April 20, 2020
Your summer reading list
Want to glide into the new year with a plan for hitting all your most ambitious goals? You won't want to miss these juicy tips.
December 16, 2019
Brands We Love: Snowe Home
The masters of storytelling, Snowe uses their product descriptions, blog posts and photos to connect with their customers and drive home their values.
November 18, 2019
The failproof formula for crafting your brand story
You know that no brand is complete without an origin story. But how exactly do you write one? This 4 step formula will help you get your story down in 30.
November 4, 2019
Why it’s time to ditch your newsletter
Is your newsletter call to action stifling your email list growth? Discover 3 simple fixes to elevate your email marketing game.
October 21, 2019
Brands We Love: 3 Brands Who’ve Mastered their Voice
In today’s Brands We Love we’re taking a look at 3 examples of brands whose distinctive voices have given them an enviable edge.
September 9, 2019
Why your brand needs to pick a fight
Just like your favourite books and movies, every great brand story has its own powerful villain too.
August 26, 2019
Risky business: Customer beliefs that are derailing your sales
Why do customers pause instead of pulling the trigger? Uncover the customer beliefs stopping you from making more sales.
August 12, 2019
9 ways supercharge the rest of your 2019
Whether you want to attract customers, increase pay, or free up time, here are 9 actionable ideas that will help you hit your 2019 goals.
July 1, 2019
Why you need to get on board with the rule of one
There’s a simple rule you can follow to make all your marketing materials clear and persuasive. Here's how you can start using it today.
June 17, 2019
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eBook
Stop winging it
Wondering how to explain how your business is different to the rest? Stop guessing and get our step-by-step brand strategy ebook and workbook.