Bespoke Website

You're just weeks away from a new, one-of-a-kind visual identity and website.

Our bespoke package involves creating a new visual identity and a one-of-a-kind website design for your brand.

This package is tailor made to elevate your customer experiences, and because it's a custom fit, it can also help streamline your internal operations too. We can integrate your website with all your favourite platforms, create any page you've been dreaming of and make it look damn fine while doing it.

So, if you're feeling daunted by the time or technology required in setting up a new website, or your current website just doesn't look, feel or sound right, we'd love to help you to build a custom website that you're confident and excited to send your customers to.

Our Process

1. Brand Discovery

Our brand discovery includes questions about your goals, customers, website and business that we'll need before we get started. Once we’ve finalised your answers, we’ll have clarity around your vision, customers, brand difference & goals. These answers will filter though everything we create for you.

2. Brand Moodboards

Armed with your brand assignment, we’ll start pulling together inspiration to create moodboard options for your brand, including colours, type, textures and photography. We don’t want there to be any misalignment between our vision and yours, so our moodboards help to communicate the direction we’ll pursue. With your stamp of approval, we’ll proceed using these documents as reference points.

3. Logo Design

Next we'll brainstorm, sketch and design your unique logo concepts. Once we’ve tried lots of options, finessed and refined our best concepts, we’ll send you a presentation to show the concept options, and how we arrived at each solution.

You may love your logo concepts as they are, but, if there is something you’d like to tweak on your preferred logo concept, you have two revision rounds available to get it perfect!

4. Website Copywriting & Wireframes

While your logo is coming to life, if we're helping you with copywriting we'll get started writing your search engine optimised website copy. This will build upon the information supplied in your brand discovery. We'll do up to two rounds of revisions inside a Google doc before transferring it to your website wireframe (the skeleton of your website).

A website wireframe serves a similar function to architectural plans or blueprints for a home. It shows you how your website pages will be structured and the content that will be included on each page. Your wireframe will be delivered as an interactive website, without any photos, colours or logos, so you can see how your pages link together. Once you are happy with your website wireframe, we’ll move on to the design.

5. Website Design & Development

Next, we'll design your website to match your visual identity, changing colours, fonts, selecting imagery and adding your logo.

We’ll send you an interactive website to review and provide feedback on. If we’re helping you to select stock imagery, we’ll also provide some photography options for you, and indicate how much each photo costs. Then, we’ll jump on a video call to discuss your feedback, get your approval on your preferred stock images and hash out any concerns and edits we need to make.

6. Final Revisions, Testing & Integrations

Your website needs to sit at the heart of your marketing strategy and play nicely with other software you use day to day, such as email marketing systems (e.g. Mailchimp, Autopilot), customer relationship software (e.g. Helpscout, Hubspot CRM, Dubsado), payment gateways (e.g. Paypal, Shopify), automation tools (e.g. Zapier) and audience monitoring tools (e.g. Google Analytics).

Once our integrations are complete, we’ll run tests to ensure your website works perfectly on a range of devices (mobiles, tablets, laptops and desktops) as well as in the latest versions of major browsers (Edge, Chrome, Firefox and Safari).

7. Transfer, Training & Launch

Before we clink glasses and pat ourselves on the back, we’ll show you how to use your new website in a 1 hour video training. Once we’ve received your final payment, we’ll transfer your website to your account so you can make any final copy edits or tweaks before you go live.

8. Asset Delivery

Our last steps involve creating your final visual brand guidelines. Your guidelines will include all your colour codes, primary and secondary logos and marks, brand typefaces and brand graphics.

Once complete, we’ll share a link to an online folder where we’ve bundled up everything we’ve created for you, including your logo, visual guidelines and supporting graphics, ready for you to download and save somewhere safe.

What's Included?

Visual Identity

Logo Suite Files

You’ll receive a logo suite file folder which contains logo versions for print and web in vector & raster formats. This includes positive and negative versions for flexibility.

Font Selection

It sounds like a small decision but your fonts can have a huge impact on your overall look! We’ll help you to select brand fonts that you can use across your marketing.

Colour Palette Selection

We’ll identify your primary and secondary brand colours, and provide HEX, PMS, CMYK and RGB colour codes for each. You’ll be able to easily reference these for future use.

Supporting Graphics

Where applicable, we’ll identify the patterns, icons, imagery styles, textures, image masks or watermarks that can be used across your brand collateral.

Visual Guidelines PDF

You’ll receive a set of PDF visual guidelines outlining your logo, fonts, colours and graphics, so you’ll never be left wondering how to use them consistently.

Website Design

Bespoke Website Design

We’ll plan and build your website from scratch, centred around your brand and marketing goals and designed to support your internal processes.

Website Copywriting & SEO (Optional)

We’ll write up to six of your website pages, all optimised for search engines and focused on driving conversions.

Stock Photography Sourcing

If required, we’ll find stock photography for your website and edit your photos to ensure they match your brand look and feel.

Domain Connection

We’ll make sure your custom domain name (URL) is connected to your new website, so you don’t have to worry about the technical details.

Third Party Integrations

Need to connect your social media feeds, email marketing software or audience tracking software? Let us know and we’ll handle it for you.

Website Training

We’ll schedule a 1 hour training session to show you how to update your new website so you feel comfortable editing and updating it when you need to.

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Ready to do this?

We take on a limited number of projects each month so we can give each one our undivided attention. This means our wait times can be up to 4 weeks.

We apologise for the inconvenience, but promise it’ll be well worth the wait! Projects are booked on a first come, first served basis, so if you’re interested in working together, please fill in our application form and we’ll get in touch to chat through your project specifics and answer any questions you might have.

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