Visual Identity

Want to know the secret behind your competitor's perfectly polished and consistent marketing materials?

They have a visual identity system.

This not only saves them time and makes their brand look cohesive everywhere they go, it also creates a positive perception of their business, so they can raise their prices, build trust and grow their profits.

Are you ready to create your own visual system? Together, we'll map out your logo, colours, graphic styles and typefaces so you can create consistent and professional marketing materials for years to come.

Our Process

1. Brand Discovery

Our brand discovery includes questions about your goals, customers and business that we'll need before we get started. Once we’ve finalised your answers, we’ll have clarity around your vision, customers, brand difference & goals. These answers will filter though everything we create for you.

2. Moodboards

Armed with your brand assignment, we’ll start pulling together inspiration to create moodboard options for your brand, including colours, type, textures and photography.

We don’t want there to be any misalignment between our vision and yours, so our moodboards help to visually communicate the direction we’ll pursue. With your stamp of approval, we’ll proceed using your favourite moodboard elements as a reference points.

3. Logo Design

Next, we’ll get to work brainstorming, sketching and coming up with unique logo concepts for your brand. Once we’ve tried lots of options, finessed and refined our best concepts, we’ll send you a presentation to show the concept options, and how we arrived at each solution.

You may love your logo concepts as they are, but, if there is something you’d like to tweak on your preferred logo concept, you have two revision rounds available to get it perfect.

4. Asset Delivery

Our last steps involve creating your final visual brand guidelines. Your guidelines will include all your colour codes, primary and secondary logos and marks, brand typefaces and brand graphics.

Once complete, we’ll share a link to an online folder where we’ve bundled up everything we’ve created for you, including your logo, visual guidelines and supporting graphics, ready for you to download and save somewhere safe. 

What's
IncludeD?

Visual Identity

Logo Suite Files

You’ll receive a logo suite file folder which contains logo versions for print and web in vector & raster formats. This includes positive and negative versions for flexibility.

Font Selection

It sounds like a small decision but your fonts can have a huge impact on your overall look! We’ll help you to select brand fonts that you can use across your marketing.

Colour Palette Selection

We’ll identify your primary and secondary brand colours, and provide HEX, PMS, CMYK and RGB colour codes for each. You’ll be able to easily reference these for future use.

Supporting Graphics

Where applicable, we’ll identify the patterns, icons, imagery styles, textures, image masks or watermarks that can be used across your brand collateral.

Visual Guidelines PDF

You’ll receive a set of PDF visual guidelines outlining your logo, fonts, colours and graphics, so you’ll never be left wondering how to use them consistently.

Frequently Asked Questions

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Ready to do this?

We take on a limited number of projects each month so we can give each one our undivided attention. This means our wait times can be up to 4 weeks.

We apologise for the inconvenience, but promise it’ll be well worth the wait! Projects are booked on a first come, first served basis, so if you’re interested in working together, please fill in our application form and we’ll get in touch to chat through your project specifics and answer any questions you might have.

Think we’re a good match?
We can’t wait to meet you!
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