You'll learn why choosing the right audience is critical to your success and why most businesses fail to identify their ideal customer in enough detail. Then, we'll show you how to choose the right customers for your business and build persona profiles that you'll actually use.
We share why being a generalist increases your competition, limits your earning potential and makes it harder for you to own a place in your customers' mind. You'll get clear and specific about what you want to be known for, so you can eliminate offerings that aren't profitable or valuable. You'll also learn why most businesses fail to communicate their difference, and why you should be trying to repel your non-ideal customers. Our exercises will help you to identify memorable, differentiating brand values.
You'll learn how to define what success looks like to you, and why every successful business has a vision and purpose. We'll also share how having this clear direction can be used to build a loyal following. Then, we'll walk you through how to create your very own purpose & vision statements.