Love your pelvis

The Pelvic Hub is an online business helping women to optimise their pelvic health by providing quality pelvic health products, information & resources. We worked with them to create a stand out visual identity, ecommerce website and supporting brand collateral.

Website Design
Visual Identity Design
Brand Stationery
Logo Suite
Visual Guidelines
The Pelvic Hub

Brand Discovery

When we first chatted to Emma we were excited by her passion for the new online business she was launching. We knew that she was taking a big leap in building her own business and we wanted to ensure she had everything she needed to bring her idea to life.

For Emma's business (and any online business) having a professional, trustworthy, streamlined online presence is essential, as all her revenue would be earnt online.

Based on our conversations with Emma we knew she needed—

  • A website and brand assets that she could easily use and update herself. She needed our help in setting the foundation, but she would be managing marketing for her business herself in the short term.
  • A brand that felt familiar, warm and friendly. Given the subject matter, stigma surrounding pelvic health and the fact that her customers would likely be in pain, she wanted to keep things fun, positive, informative and empowering, without being too silly or corny.

Visual Identity

Following our discovery, we created brand moodboards to show Emma a few visual directions she could pursue before creating The Pelvic Hub logo concepts, type and colours. The pattern, based loosely on the shapes in the pelvic bone, adds a fun supporting graphic to the visuals that can be used to represent the brand in the absence of, or in conjunction with the logo.

We rolled out The Pelvic Hub branding on business cards, thank you cards, stickers and social media graphics. We also created Canva templates for the stickers and instagram graphics to ensure Emma could easy update and create her own collateral in the future.

Website Design

The Pelvic Hub earns revenue from ecommerce sales, so first and foremost we wanted to make it easy for people to view, read about and buy from the online shop. 

The Pelvic Hub prides itself in the quality of its product and suppliers, so we included space for some quick facts about the product and a 'why we love it' section, as well as tabs for further information and product information. The shop also includes search functionality and the ability to filter products by their condition or by brand to make it easy for customers to find what they're looking for.

Other features include—

  • A suppliers section (to showcase the people behind the products).
  • How we can help pages to chat about specific conditions and the products that may be useful.
  • A helpful links page (affiliate links and links to general information).
  • A sign up form connected to Drip for email marketing.
  • A blog for sharing helpful articles and information.

Behind the Scenes

We built The Pelvic Hub website in Webflow to make editing text and imagery really easy and take advantage of their automatic backups and all in one hosting. Because we're able to work faster building in Webflow, we were also able to keep costs lower by using Webflow for this project and any future updates.

As Webflow doesn't yet have ecommerce functionality, we connected The Pelvic Hub site with Shopify to make it easy for Emma to collect payments, manage inventory, print labels and fulfil orders. Finally, we connected The Pelvic Hub website with Drip to collect email addresses for ongoing email marketing.

All of the systems we chose were based on ease of use and user friendly features and support for future growth.

The Results

The final brand, website and supporting collateral for The Pelvic Hub is fun, positive and modern. Armed with her brand guidelines, templates and website, Emma was able to launch with confidence, and has all the tools at her fingertips to launch continue to build and grow her brand.

Baker Creative are incredible (understatement) and went above and beyond to help me come up with an amazing website & branding.
Emma McGeorge
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By McKenzie