Brand Colours | Baker Creative Insights

Brand Strategy

Today’s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding— including their bold message about drinking.

Brand Strategy

Finding Your Brand Personality: Part 2

This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy.

Brand Strategy

Finding Your Brand Personality: Part 1

In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy.

Brand Experience

Brands We Love: Up

Today's brand we love is Up. We're looking at how this online bank has forged a path in a well-established industry.

Brand Strategy

How to Plan for a Rebrand

A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.

Brand Experience

Brands We Love: Go-To Skincare

With a distinctive brand voice and elevated customer experience, Go-To have managed to stand out in the competitive skincare market.

Brand Strategy

10 Signs it’s Time for a Brand Evolution

How do you know when it’s time for a change? Here are 10 signs that it’s time for a brand overhaul.

Brand Experience

11 Surefire Ways to Stand Out in a Competitive Market

Wondering how you can stand out in a crowded market? Keep on reading to uncover 11 ideas to be a stand out business in a sea of samesies.

Brand Experience

How to Design an Unforgettable Brand Experience

Every interaction is an opportunity to build trust by creating thoughtful & remarkable brand experiences.

Brand Visuals

Style guides: The Secret to a Memorable Brand

Here's why we think every business should have a style guide, brand bible or graphic standards manual.

BC Insider