Brand Personality | Baker Creative Insights

Brand Strategy

Today’s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding— including their bold message about drinking.

Brand Strategy

Brands We Love: Scratch

This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.

Brand Strategy

Finding Your Brand Personality: Part 2

This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy.

Brand Strategy

Finding Your Brand Personality: Part 1

In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy.

Brand Strategy

Brands We Love: Ritual

There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.

Brand Strategy

How to Plan for a Rebrand

A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.

Brand Experience

Brands We Love: Snowe Home

The masters of storytelling, Snowe uses their product descriptions, blog posts and photos to connect with their customers and drive home their values.

Brand Experience

Brands We Love: Help Scout

From their personality rich copy, to their user-friendly website, Help Scout are a shining example of a customer-centric brand.

Brand Experience

4 Fast Ways to Optimise Your Website Homepage

The 4 homepage elements that are essential to include when building or rebuilding your website.

Brand Experience

Brands We Love: Go-To Skincare

With a distinctive brand voice and elevated customer experience, Go-To have managed to stand out in the competitive skincare market.

Brand Strategy

10 Signs it’s Time for a Brand Evolution

How do you know when it’s time for a change? Here are 10 signs that it’s time for a brand overhaul.

Brand Experience

11 Surefire Ways to Stand Out in a Competitive Market

Wondering how you can stand out in a crowded market? Keep on reading to uncover 11 ideas to be a stand out business in a sea of samesies.

Brand Experience

Writing the Perfect About Page: 6 Creative Examples From Industry Pros

Your 'about' page is one of the most visited pages on your website. We examine examples from industry pros like Amy Porterfield and NoIssue.

Brand Experience

The Truth About Why Your Website Lacks Personality (And How To Fix It)

Personality indicates not only what we share, but how much we share of ourselves. Here's why your brand personality is stifled.

Brand Experience

How to Plan Your Website Like a Pro

Whether you’re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.

Brand Experience

8 Ways to Elevate Your Website Copy

Beautiful design can capture attention & pique interest, but clever copy can capture hearts and minds. Here's how to improve it.

Brand Experience

7 Reasons to Love the Webflow CMS

A website content management system that is a pleasure to use, is well supported and is packed full of intuitive features.

Brand Messaging

Unleashing Your Authentic Brand Voice

While nailing your brand positioning is essential, there is another way to build remarkability into your brand – your voice.

Brand Experience

How to Design an Unforgettable Brand Experience

Every interaction is an opportunity to build trust by creating thoughtful & remarkable brand experiences.

Brand Experience

Steal These: The 5 hacks Your Favourite Brands are Using to Build a Following

What makes people support a brand? Here’s what we can learn from some local and international cult brands.

BC Insider