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Brand Strategy
Brand Strategy
3 Simple Steps For Attracting Better Customers

Some people think more customers is what they need. But more isn’t always better. Today we’re sharing 3 simple steps to attract better customers.

Brand Strategy
Brands We Love: Outdoor Voices
We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.
Business
How to Tell People What You Do in 2 Simple Steps
Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.
Brand Strategy
2 Powerful Ways To Stand Out and Sell
Brand Experience
Your Summer Reading List
Want to glide into the new year with a plan for hitting all your most ambitious goals? You won't want to miss these juicy tips.
Brand Strategy
How to Plan for a Rebrand
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.
Brand Experience
Could This Science-Backed Model Change the Way You Sell?
We take a look at how we can use neuroscience to understand consumer decision making and create high-converting websites.
Brand Strategy
Uncover Your Brand Difference With This Proven Method
Want to stand out and cut through the noise in your industry? You'll love this proven, 5 step method for uncovering your brand difference.
Brand Experience
Brands We Love: Aēsop
Aesop continue to stand out without following the industry giants. Here are 3 things we can learn from the masters of minimal.
Business
How to Tell People What You Do in 3 Simple Steps
Describing what you do doesn’t need to feel salesy or forced. Learn the simple, 3 step formula for creating an elevator pitch.
Brand Experience
Brands We Love: Go-To Skincare
With a distinctive brand voice and elevated customer experience, Go-To have managed to stand out in the competitive skincare market.
Brand Strategy
10 Signs it’s Time for a Brand Evolution
How do you know when it’s time for a change? Here are 10 signs that it’s time for a brand overhaul.
Brand Experience
11 Surefire Ways to Stand Out in a Competitive Market
Wondering how you can stand out in a crowded market? Keep on reading to uncover 11 ideas to be a stand out business in a sea of samesies.
Business
Want More Customers? Stop Being Their Hero
The simple shift in thinking that will make your writing and marketing more persuasive.
Brand Experience
Brands We Love: Everlane
The best way to become a standout brand is to learn from those we love. Here, we examine why Everlane has had incredible success.
Brand Experience
The Truth About Why Your Website Lacks Personality (And How To Fix It)
Personality indicates not only what we share, but how much we share of ourselves. Here's why your brand personality is stifled.
Brand Strategy
Less Is More: The Perks of Simplifying What You Do
When you focus your offering, you can start building a reputation for something clear and specific.
Brand Strategy
The Art of Repelling Customers
Most business owners want more customers, not fewer. But you don't need more customers. You need more of the right customers.
Brand Experience
How to Design an Unforgettable Brand Experience
Every interaction is an opportunity to build trust by creating thoughtful & remarkable brand experiences.
Brand Experience
Steal These: The 5 hacks Your Favourite Brands are Using to Build a Following
What makes people support a brand? Here’s what we can learn from some local and international cult brands.