Brand Voice | Baker Creative Insights

Brand Strategy

This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.

Brand Experience

Brands We Love: Up

Today's brand we love is Up. We're looking at how this online bank has forged a path in a well-established industry.

Brand Experience

Your Summer Reading List

Want to glide into the new year with a plan for hitting all your most ambitious goals? You won't want to miss these juicy tips.

Brand Strategy

How to Plan for a Rebrand

A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.

Brand Experience

Brands We Love: Snowe Home

The masters of storytelling, Snowe uses their product descriptions, blog posts and photos to connect with their customers and drive home their values.

Brand Messaging

The Failproof Formula for Crafting Your Brand Story

You know that no brand is complete without an origin story. But how exactly do you write one? This 4 step formula will help you get your story down in 30.

Brand Messaging

Brands We Love: 3 Brands Who’ve Mastered their Voice

In today’s Brands We Love we’re taking a look at 3 examples of brands whose distinctive voices have given them an enviable edge.

Brand Strategy

Why Your Brand Needs to Pick a Fight

Just like your favourite books and movies, every great brand story has its own powerful villain too.

Brand Experience

What’s Sticky and stands out?

Copy that is vague, diluted or cliche gets tossed aside like grapes on a cheese board. Make it like honeycomb on top of the brie wheel. Sticky & memorable.

Brand Experience

Brands We Love: Bellhops

Bellhops' customer-focused brand begins with their online presence. Read on to uncover 3 of their messaging hacks you can try in your biz.

Brand Experience

4 Fast Ways to Optimise Your Website Homepage

The 4 homepage elements that are essential to include when building or rebuilding your website.

Brand Experience

Brands We Love: Go-To Skincare

With a distinctive brand voice and elevated customer experience, Go-To have managed to stand out in the competitive skincare market.

Brand Strategy

10 Signs it’s Time for a Brand Evolution

How do you know when it’s time for a change? Here are 10 signs that it’s time for a brand overhaul.

Brand Experience

Writing the Perfect About Page: 6 Creative Examples From Industry Pros

Your 'about' page is one of the most visited pages on your website. We examine examples from industry pros like Amy Porterfield and NoIssue.

Brand Experience

The Truth About Why Your Website Lacks Personality (And How To Fix It)

Personality indicates not only what we share, but how much we share of ourselves. Here's why your brand personality is stifled.

Brand Experience

How to Plan Your Website Like a Pro

Whether you’re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.

Brand Experience

8 Ways to Elevate Your Website Copy

Beautiful design can capture attention & pique interest, but clever copy can capture hearts and minds. Here's how to improve it.

Brand Experience

Brands We Love: MeUndies

When asked, ‘how do you do it differently?’, MeUndies aren’t short of ways that their approach is breaking the mould.

Brand Messaging

Unleashing Your Authentic Brand Voice

While nailing your brand positioning is essential, there is another way to build remarkability into your brand – your voice.

Brand Experience

How to Design an Unforgettable Brand Experience

Every interaction is an opportunity to build trust by creating thoughtful & remarkable brand experiences.

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